Melbourne Cup Carnival, credit: Getty Images
Fashion, fillies and fun are the flavour of the season, with the Spring Racing Carnival set to kick off on 20 September, culminating in the Melbourne Cup Carnival from 1-8 November 2014. The city comes alive with an exhilarating combination of fashion, racing, culinary experiences and people, reinforcing Melbourne’s unsurpassed reputation as a world-class events city. Visitors can revel in the memorable experience and giddy atmosphere both on and off the track. Below are top tips racegoers can count on during their stay:
Get the look
- Australia’s newest shopping mecca, Emporium Melbourne is a must-visit when styling any outfit. It houses 225 stores over seven levels, uniting the best local and international designers under one very stylish roof, including Bianca Spender, Ted Baker, Karen Millen, White Suede, Willow and Sakuhatchi.
- Melbourne’s laneways and arcades are home to some seriously stylish boutiques, including local designers’ such as Limedrop, Leonard Street, Bul and Lady Petrova. For a taste of exclusively ‘made in Melbourne’ fashion, shoppers should keep an eye out for Obus and Alpha 60. For the serious trendsetter looking for a one-off creation, bookings can be made with Melbourne couturiers Toni Maticevski, Yeojin Bae, J’Aton or Gwendolynne.
- Lovers of luxury will delight in Chanel’s newest flagship store and Australia’s first standalone Dolce & Gabbana shop. Marais presents some of the world’s most famous labels and Assin offers a selection of coveted international designers, some exclusive to Melbourne.
- Hawkeye Vintage is the place to find pristine vintage designer pieces. Vintage vultures will also enjoy a trip to Shag, The Collective Boutique, Circa Vintage Clothing or Hunter Gather, or for a trip down memory lane take part in a Vintage Outing tour.
- A Spring Racing outfit is not complete without a headpiece to match. Melbourne is home to a selection of world class milliners, including Phillip Rhodes, Richard Nylon, Louise Macdonald, Brett Morley, Serena Lindeman, Kim Fletcher, Julie Fleming, Melissa Jackson, Peter Jago, Jill & Jack Millinery, Natali Louise and Kerrie Stanley.
- Designed in Melbourne, made in Italy, Habbot shoes ooze contemporary elegance. Those seeking one-off styles that fit like a glove can have a pair hand crafted-to-measure at Wooten. Fans of high end footwear will be heaven at Dolci Firme, a veritable shoe-topia, and Loula where the most prominent Italian and French designers are stocked. Luisa is one of the most exclusive designer shoe emporiums in Melbourne and, for true shoe lovers, Miss Louise is a must visit.
- For the final details of any outfit, race-goers can’t go past Christine’s – a treasure trove of international accessories. Adrian Lewis is one of Melbourne’s most talented artisans and a go-to for bespoke jewellery. And for a quirky take on the traditional, shoppers can head to Lucy Folk where the gastronomically inspired pieces are designed and produced in Melbourne.
Pamper and preen
- Collins Street’s Herr Blick is the only Australian hairdresser inducted into the World’s Leading Salons list – a who’s who of independent world-class salons. Of similar ilk, its sister day spa, Frau Blick is the go-to for a range of indulgent therapies and beauty treatments.
- Ladies can indulge in old-world glamour at MISS FOX Day Spa, where enjoying a champagne or martini at the dedicated bar is all part of the decadent experience. The award-winning Chuan Spa at the Langham Hotel offers luxury spa treatments using the principles of Feng Shui and traditional Chinese medicine. Isika at Crown Metropol is a sky-high retreat and day spa.
For the gents
- Exclusive to Melbourne, Godwin Charli specialises in tailored fashion with a range of select styles in short runs and a made-to-measure service. Phillips Shirts sells custom-made and off-the-rack shirts, unworn vintage clothing plus men’s accessories including a striking collection of bow ties. For a touch of 60s Brit-rock style, Melbourne-based Jack London has got the goods.
- Quality men’s footwear can be found at Beggar Man Thief, where short-run exclusives from established shoemakers sit alongside new labels like Melbourne-based Kimber Shoes, and Double Monk – the go-to for quality English footwear.
- Gentlemen who prefer a one-stop shop will find all they need at Captains of Industry where made-to-measure tailoring, bespoke footwear, traditional barber cuts and light refreshments are all part of the service.
- To complete the look, discerning male shoppers can seek out Smart Alec Hatters, home to an assortment of hats, cufflinks, scarves and gloves. Lord Coconut is Australia’s only shop dedicated to handmade men’s jewellery.
- Prophecy Salon prides itself on providing a whole hair experience, not just a haircut. Its younger brother, Drunken Barber, located upstairs, offers a modern/nostalgic twist on the barber experience, including a complementary boutique beer.
Fashion on display
- In a true celebration of style, The National Gallery of Victoria will host The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwalk from 17 October 2014 until 8 February 2015. It is the only Australian venue to present the collection.
- In regional Victoria, the Bendigo Art Gallery will show Undressed: 350 Years of Underwear in Fashion from 19 July – 26 October 2014 and The Body Beautiful in Ancient Greece from 2 August – 9 November 2014.
Melbourne is home to selection of renowned restaurants and lively bars where race-goers can continue their celebrations long after the last race. For some suggestions, click here.
To purchase tickets for the Melbourne Cup Carnival, click here
For media enquiries regarding the Melbourne Cup Carnival, contact Marcus Williams, Victorian Racing Club, M.Williams@vrc.net.au