Spring into Carnival Fever – a race goer’s guide

Melbourne Cup Carnival, credit: Getty Images

Melbourne Cup Carnival, credit: Getty Images

Fashion, fillies and fun are the flavour of the season, with the Spring Racing Carnival set to kick off on 20 September, culminating in the Melbourne Cup Carnival from 1-8 November 2014. The city comes alive with an exhilarating combination of fashion, racing, culinary experiences and people, reinforcing Melbourne’s unsurpassed reputation as a world-class events city. Visitors can revel in the memorable experience and giddy atmosphere both on and off the track. Below are top tips racegoers can count on during their stay:

Get the look

  • Australia’s newest shopping mecca, Emporium Melbourne is a must-visit when styling any outfit. It houses 225 stores over seven levels, uniting the best local and international designers under one very stylish roof, including Bianca Spender, Ted Baker, Karen Millen, White Suede, Willow and Sakuhatchi.
  • Melbourne’s laneways and arcades are home to some seriously stylish boutiques, including local designers’ such as LimedropLeonard StreetBul and Lady Petrova. For a taste of exclusively ‘made in Melbourne’ fashion, shoppers should keep an eye out for Obus and Alpha 60For the serious trendsetter looking for a one-off creation, bookings can be made with Melbourne couturiers Toni MaticevskiYeojin BaeJ’Aton or Gwendolynne.
  • Lovers of luxury will delight in Chanel’s newest flagship store and Australia’s first standalone Dolce & Gabbana shop. Marais presents some of the world’s most famous labels and Assin offers a selection of coveted international designers, some exclusive to Melbourne.
  • Hawkeye Vintage is the place to find pristine vintage designer pieces. Vintage vultures will also enjoy a trip to ShagThe Collective BoutiqueCirca Vintage Clothing or Hunter Gatheror for a trip down memory lane take part in a Vintage Outing tour.

Finishing touches

Pamper and preen

  • Collins Street’s Herr Blick is the only Australian hairdresser inducted into the World’s Leading Salons list – a who’s who of independent world-class salons. Of similar ilk, its sister day spa, Frau Blick is the go-to for a range of indulgent therapies and beauty treatments.
  • Ladies can indulge in old-world glamour at MISS FOX Day Spawhere enjoying a champagne or martini at the dedicated bar is all part of the decadent experience. The award-winning Chuan Spa at the Langham Hotel offers luxury spa treatments using the principles of Feng Shui and traditional Chinese medicine. Isika at Crown Metropol is a sky-high retreat and day spa.

For the gents

  • Exclusive to Melbourne, Godwin Charli specialises in tailored fashion with a range of select styles in short runs and a made-to-measure service. Phillips Shirts sells custom-made and off-the-rack shirts, unworn vintage clothing plus men’s accessories including a striking collection of bow ties. For a touch of 60s Brit-rock style, Melbourne-based Jack London has got the goods.
  • Quality men’s footwear can be found at Beggar Man Thiefwhere short-run exclusives from established shoemakers sit alongside new labels like Melbourne-based Kimber Shoes, and Double Monk – the go-to for quality English footwear.
  • Gentlemen who prefer a one-stop shop will find all they need at Captains of Industry where made-to-measure tailoring, bespoke footwear, traditional barber cuts and light refreshments are all part of the service.
  • To complete the look, discerning male shoppers can seek out Smart Alec Hatters, home to an assortment of hats, cufflinks, scarves and gloves. Lord Coconut is Australia’s only shop dedicated to handmade men’s jewellery.
  • Prophecy Salon prides itself on providing a whole hair experience, not just a haircut. Its younger brother, Drunken Barber, located upstairs, offers a modern/nostalgic twist on the barber experience, including a complementary boutique beer.

Fashion on display

Melbourne is home to selection of renowned restaurants and lively bars where race-goers can continue their celebrations long after the last race. For some suggestions, click here.

To purchase tickets for the Melbourne Cup Carnival, click here

For media enquiries regarding the Melbourne Cup Carnival, contact Marcus Williams, Victorian Racing Club, M.Williams@vrc.net.au




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