Australian travellers choose Melbourne

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Melbourne maintains its position as the most desirable city for Australian travellers, with just over 4.2 million people saying they’d like to visit in the next two years—an increase of 33 per cent over the last decade.

The latest findings from the Roy Morgan Research Holiday Tracking Survey reveal that Melbourne ranked as the country’s most desirable city for future visits – across every age group surveyed.

Roy Morgan Industry Communications Director Norman Morris said: “Melbourne’s continued ascendance is testament to the city’s cross-generational appeal. With its blockbuster sporting events and art exhibitions; sensational shopping, dining and nightlife; and countless day-trip possibilities, Melbourne does indeed have something for everyone.”

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